GENERAL DESCRIPTION

This role leads the creative group for a brand global development team and is responsible for the creative output and brand governance. Key elements include creative direction for packaging, graphic layouts, digital asset creation and meeting preparation in conjunction with the objectives and strategies of the marketing and education departments as well as other departments needing creative input.


RESPONSIBILITIES

• Participate in the strategic direction of the “brand voice” and consistency worldwide and translate throughout the entire creative process.
• Partner with the marketing team and brand General Manager on copywriting, packaging design and artwork, merchandising, display, sales promotion, and education and training materials. 
• Direct design and copy across all brands to create distinct territories, including image, brand name, voice, etc.
• Oversee the budgets for the creative department, including any shoot production, model rights, travel & entertainment.
• Participate in strategic planning for International and corporate events/launches.
• Manage outside vendors when necessary, including briefing, quality control, timing and budgeting.
• Oversee and manage creative support groups to monitor critical deadlines. 
• Provide on-the-job training and instruction for creative services team. 


REQUIREMENTS

• Minimum of 10 years experience in packaging (primary and secondary), advertising (primarily print) and promotional creative with strong background in design and fashion.  Knowledge in photo production and digital creation needs.
• Strong experience in packaging development (including shape, material, copy)
• Thorough knowledge of the creative process, including practical implementation, in order to effectively gauge workloads and deadline expectations.
• Superior leadership and communication skills.  Need to be able to articulate clear business direction and strategies; to motivate and inspire creative team.  Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
• Excellent administrative skills to manage budgets for Creative Department as well as US ad and promo budgets.  Execute performance management reviews of team.
• Able to develop a passion for the brand and to understand the urban fashion-forward image and trends. 
• Knowledge of the fashion and beauty business preferred.

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.